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WHERE DOES THE MONEY GO, WHEN YOU BUY A PRODUCT? Example - Chocolate Bar

THE EXISTING WAY
Creates little value in the poor nation

A typical chocolate product consumed in the “Rich” nation

 A typical Chocolate Bar consumed in the “Rich”nation
LITTLE VALUE CREATED IN THE POOR NATION POOR NATION: SHARE OF INCOME 4%
TAX COLLECTED 1%

THE EQUITRADE WAY
Multiple increase of value created in the poor nation

Equitably traded product in Rich Nation moving more value back into the Poor Nation

 Equitably traded product creates a more equitable share of the value for the poor nation
MORE VALUE CREATED AND RETAINED IN THE POOR NATION POOR NATION: SHARE OF INCOME 40%
TAX COLLECTED 11%
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